We’ve just returned from the exciting 2025 edition of Euroluce, the International Lighting Exhibition held in Milan from April 8 to 13. For us at 9010, it was a pivotal moment to share our vision on the evolution of lighting within domestic spaces.
Alongside over 300 of the most prestigious brands in the industry, we had the opportunity to showcase our ongoing commitment to research, innovation, and thoughtful design culture in this fascinating area of design.
As always, Euroluce proved to be an unmissable biennial event for professionals and enthusiasts alike—a stage where new ideas and groundbreaking approaches shape the future of lighting.
We at 9010novantadieci were proud to be part of this energy, presenting a rich array of innovations for both indoor and outdoor lighting, interpreting emerging trends with our unmistakable stylistic touch.
Our new indoor lights: essential design, material sophistication, and versatility
Our new indoor collection follows a clear thread: harmony between essential forms, the preciousness of materials, and design solutions that highlight light’s flexibility and adaptability in your contemporary spaces.
The intrinsic elegance of CRISTALY® meets the vibrant materiality of BETALY®, giving rise to lighting elements designed to blend naturally and stylishly into any environment. Let’s take a closer look at the indoor offerings.
MAESTRALE 2543
Among the many new additions, Maestrale (art. 2543) stands out, a wall lamp that captures the dynamic soul of Mediterranean winds and the sinuous patterns marine currents carve in the sand. Designed by Gàuco Studio, Maestrale features a semi-cylindrical surface adorned with a delicately evolving raised pattern, creating a captivating play of light and shadow on your wall.
STILO 4257A
A recessed lamp characterized by the contrast between the front cylindrical BETALY® element, available in various colors, and a sinuously contoured reflective surface. Its indirect light interacts with natural light throughout the day, generating ever-changing chromatic and material effects.
MICROCOSMI SHOWER 2524E
Designed by Nava+Arosio, this BETALY® recessed wall light is intended for shower environments. Minimalist, refined, and enveloping, it transforms light into a daily wellness element, with a soft diffusion that invites relaxation.
MATER 2531
Created by Danilo De Rossi, MATER is a CRISTALY® wall light with strong sculptural character. Its finishes—from satin gold to fabric-effect textures—play with light to turn space into a tactile and artistic story, blending elegance and personality.
AURA 2527A
AURA 2527A is a dual-emission wall lamp that conveys a sense of calm and warmth. The surface’s radial ripples create a vibrant visual effect that shifts with natural light, either highlighting or softening details gracefully.
INFINITO 5518
INFINITO 5518, a pendant light by Irene Cinel, is made entirely of BETALY® and features a clean, spherical shape. Its soft, continuous light evokes a timeless sense of balance and elegance. Available in multiple colors.
GUGLIA 2542
GUGLIA 2542 is a wall lamp that pays tribute to historic architecture with a minimalist design. Designed to direct light downward (or upward as an option), it evokes the verticality of spires with an elegant and versatile presence, perfect for wall integration.
ALBA 2530
Completing the indoor novelties is ALBA 2530, a wall light by Danilo De Rossi inspired by the magical moment when the sun peeks over the horizon. Available in various finishes to suit every taste, ALBA features a delicate glass disc that diffuses light with a soft, embracing glow—recreating the serene and renewing atmosphere of dawn in your space.
Our outdoor solutions: luminous design that enhances your open spaces
For outdoor lighting, we also introduced innovative and carefully crafted solutions. One highlight was the SONAR step light, noted for its discretion and functionality—ensuring safety while adding a stylish touch to your outdoor areas.
HEXA E HEXA BIG
Outdoor wall lights with pure geometric shapes, suspended from the wall by a discreet mount. Depending on the installation, the light can be directed upward or downward, softly diffusing through the structure and creating a refined floating effect.
FLORA 1126A
A light bollard that merges design research with material experimentation. Its cylindrical shape, inspired by columns and pedestals, also functions as a decorative plant holder, blending perfectly with natural surroundings.
PIPE SMALL 1127C
This bollard light was created to eliminate all geometric edges, forming smooth, fluid surfaces that visually harmonize with nature. Available in different heights, it provides gentle yet determined illumination, adapting flexibly to any outdoor environment.
STELE 1128A
Inspired by Sicilian archaeological landscapes, this light post recalls classical monumentality. The fluted shaft creates rich three-dimensional textures, while the arched light opening forms a glowing portal, crafting warm and evocative lighting scenes.
OCIO SMALL 1207C
An essential yet expressive wall lamp. Inspired by an eclipse, this fixture allows for easy beam adjustment without tools, adapting to any installation. The backlighting enhances the material of the body, offering high-performing, customizable light.
Your enthusiastic interest and our sincere thanks
Our booth at Euroluce 2025 welcomed a constant stream of visitors, industry professionals, and design lovers, all drawn by the quality and innovation of our new collections.
Many of you took time to browse our catalogs and brochures, expressing great interest in our design philosophy and attention to detail.
We would like to sincerely thank you for taking the time to explore our latest creations and for sharing our passion for light and design.
Our participation in Euroluce 2025 was a significant moment for us—to share who we are and who we are becoming: a creative lab where light takes shape, substance, and meaning.
We invite you to continue following our luminous journey and discover how our creations can bring style and personality to your spaces.